Radiance Customs
Creating custom products from tumblers to pens with an assortment of moisturizing soaps. Beginning as an Etsy store just a couple years ago, the owner plans on expanding to develop local clientele from events and shows.
Goals
Develop branding and stationery with the plans of creating event signage and a website.
Approach
Working with the owner of Radiance, a plan was created to help name and develop branding. Based upon the owner’s knowledge and requests, a mood board was created to be a visual aid to help inspire the colors, typography, and logo.
Results
Cindy the owner, had a few edits, leading to two rounds of roughs and then the final logo.
A similar process was enacted for the business cards, but due to time restraints, the business card could only be one-sided.
Mood Board
Roughs – Logo
Roughs – Color Palette
Brand Guide
