Packaging

Sustainability

Spring 2024

Most local honey brands are only visible in small grocery stores or farmers’ markets, while big retailers are mostly filled without-of-state brands. It’s hard for consumers to find local honey outside of markets and honey in packaging options that are sustainable. This project looks to create a rebranding strategy that compares Faust Bee Ranch to what competitors are using, then identify the best target market and create new packaging with materials that do less harm in the environment.