Radiance Customs
Creating custom products from tumblers to pens with an assortment of moisturizing soaps. Beginning as an Etsy store just a couple years ago, the owner plans on expanding to develop local clientele from events and shows.
![701](https://abbagail.design/wp-content/uploads/2023/09/701.png)
Goals
Develop branding and stationery with the plans of creating event signage and a website.
Approach
Working with the owner of Radiance, a plan was created to help name and develop branding. Based upon the owner’s knowledge and requests, a mood board was created to be a visual aid to help inspire the colors, typography, and logo.
Results
Cindy the owner, had a few edits, leading to two rounds of roughs and then the final logo.
A similar process was enacted for the business cards, but due to time restraints, the business card could only be one-sided.
Mood Board
![Radiance_mood board](https://abbagail.design/wp-content/uploads/2023/09/Radiance_mood-board.png)
Roughs – Logo
![Radiance_logos 1](https://abbagail.design/wp-content/uploads/2023/09/Radiance_logos-1.png)
Roughs – Color Palette
![Radiance_logos 2](https://abbagail.design/wp-content/uploads/2023/09/Radiance_logos-2.png)
Brand Guide
![Radiance_Brand Guide](https://abbagail.design/wp-content/uploads/2023/09/Radiance_Brand-Guide-1.png)